Jam City · 2020–2024
Promotional and in-game content for one of the best mobile games of 2023 — one creative hit 3.8 M IPM within a month.
- Role
- Senior Motion Designer / Editor
- Client
- Jam City
- Discipline
- 3D/2D Animation, VFX, UA Creative, Editing, Game UI
Delighted to contribute to the esteemed Harry Potter team, where I play a pivotal role in enhancing the captivating narrative of Hogwarts Mystery. My focus involves crafting compelling promotional content through dynamic animation videos and collaborative asset development. Notably, one of my creations achieved an impressive 3.8 Million IPM within a mere month. To maintain and add new chapters for the best gaming experience for the player, our team dedicates so much — from new storylines to all kinds of content creation, ASO improvements and UA. It did become one of the best mobile games in 2023. My main part is making 3D/2D animation content, editing, and VFX for the in-game storyline and marketing.
Player segmentation · creative process for social media content
HUD, iconography, menus, minigames and event art for a live mobile RPG — a full component system built to ship. Every button, frame and icon drawn in four house themes, exported at three scales, and named so engineers could drop it straight into the build.
Interactive — pick a choice in the game screen, or play the memory match